About Us

Darlene Guinan


Text or Call: (508) 280-6485




My journey began as Pure Goodness Natural Soap & Body Care in August of 2010 in Cape Cod, Massachusetts. I moved to the Forest and Lynchburg, Virginia area in June of 2013 with my husband and teenage son and immediately felt right at home. I changed the brand to Artliss Natural Soap & Body Care in August of 2015. Click here to read more about my personal journey.

Mine is the “face” you see at the local markets and holiday fairs. I  have spent countless hours experimenting, researching and developing recipes. This is still my favorite aspect of the business. I make all the products and do all the packaging and order fulfillment. My husband Frank is the maestro behind the scenes and the inventory/financial/QuickBooks expert - without hesitation, I highly recommend him to help any small business be all that they can be - check him out here. Together, we make quite the balanced team!


Art-liss is the phonetic spelling of the word artless, which by definition describes something or someone natural, genuine and pure – with nothing hidden or disguised. This perfectly describes our products and our business philosophy!

Your skin is the largest organ in your body - whatever you put on it gets directly absorbed into your bloodstream leaving your organs to process out any toxins. Those mass produced “soap” and "beauty" bars are basically detergents. Most of the naturally occurring glycerin has been removed and replaced by synthetic chemicals that strip your skin of its natural oils. Your skin is so tight and dry after bathing that you immediately feel the need to slather on creams. But these creams can further irritate your skin because they are also filled with synthetic chemicals. So how do you stop this vicious cycle? Stop feeding your skin junk food!

Artliss products are “whole foods” for your skin that gently cleanse and nourish. They are handcrafted in small batches using natural ingredients you can pronounce. So go ahead and pamper yourself with Artliss – your body will thank you!